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PawLoo: a border collie with its tongue out inside an orange blob shape. Nice to PAW u! A brown and white border collie inside a blue blob shape. Pawloo brings a fresh, playful twist to the pet world. We create a vibrant lifestyle brand where quality meets total pup-infused chaos. It's premium care, without taking ourselves too seriously. Brand values: Unapologetic Joy, Premium Playfulness, Vibrant Connection. Brand colors: yellow #f4c953 and orange #f5903d, with the bone and ear pattern. Brand palette: cream #FEFAF2, yellow, blue #5daff5 and orange, leading into Brand Fonts. Typography: Asphalt, a wide heavy display typeface, with the full character set. Logo: the dog photo that inspired the mark next to its construction grid. Meet Luther, the inspiration behind the logo. Capturing the authentic silhouette and dynamic asymmetry. The PawLoo logo on black, white, orange, yellow and blue. A woman and her Bernese mountain dog on a dog bed, with the PawLoo logo. A patterned blue leash and two French bulldogs in PawLoo hoodies. Leash, a pug in an orange PawLoo shirt, and a blue bowl on orange. Grey and blue PawLoo food bowls on an orange background with treats. Dog Chew packaging: an orange PawLoo header card on a white bone. A bus stop poster: SALE with a laughing dog. A bus stop poster: -30% on any pet food at pawloo.com, with WOFF lettering. A grid of dog portraits on orange, yellow, cream and blue backgrounds.
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